#628 Using SaaS Software To Surface SEO Quick Wins w/ Martin Hayman, Co-Founder of Twylu & RankCaddy

In this episode we're joined by Martin Hayman, Founder of Wild Sprout, Co-Founder of the organic search tools 'Twylu' and 'RankCaddy', and author of the book 'The Organic Advantage'.Martin worked at SiteVisibility back in the early 2010s and has continued to work with SiteVisibility as a consultant under his 'Wild Sprout' umbrella. In recent years, Martin has ventured into the world of building SaaS software, with his SEO tools Twylu and RankCaddy.In this episode, we discuss Martin's journey from in-house marketer through to SEO consultancy and his more recent ventures in SaaS product development. In this episode, you'll learn:How Martin built his first SEO SaaS productsHow the pandemic has impacted Martin's outlook on work and the development of Twylu and RankCaddyHow to build the identification of quick SEO wins into your marketing routineThe importance of focusing on SEO fundamentals and avoiding shiny object syndrome9 of Martin's favourite SEO quick wins to help boost your organic performanceReferenced on this episode:[Martin's book] The Organic Advantage: https://amzn.to/3Duziathttps://surferseo.com/https://ahrefs.com/https://www.clickflow.com/CONNECT WITH MARTIN:https://www.twylu.com/https://www.rankcaddy.io/https://twitter.com/martinhaymanCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

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Listen to one of the world's most popular marketing podcasts, brought to you by SiteVisibility every Thursday. The SiteVisibility Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey. Hosted on Acast. See acast.com/privacy for more information.