#679 How Programmatic Advertising Works in a Privacy-Centric World w/ Zino Rost van Tonningen, CEO at TyrAds

In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing.In this episode we discuss:Why will programmatic be more effective in a cookieless future?What is the Google Privacy Sandbox?How prioritizing first-party data-capture will give you a competitive edgeWhy is Google adopting cookieless marketing technolgy?Why reward and loyalty apps might be about to experience a boom in popularityReference on this podcast: https://privacysandbox.com/https://www.thetradedesk.com/CONNECT WITH ZINO/TYRADS:https://www.linkedin.com/in/rovato/https://tyrads.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

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Listen to one of the world's most popular marketing podcasts, brought to you by SiteVisibility every Thursday. The SiteVisibility Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey. Hosted on Acast. See acast.com/privacy for more information.