#683 Creating a Business Case for Digital Accessibility w/ Robin Christopherson, Head of Digital Inclusion at AbilityNet

In this episode we're joined by Robin Christopherson MBE. Robin joins us to discuss how marketers can create a business case for accessibility.In this episode we discuss:What is inclusive design?Is awareness of inclusive design improving?The biggest changes to accessibility legislation in the UK and Europe over the last decadeWhat is ambient computing?Referenced on this episode: W3C Web Accessibility Resources: https://www.w3.org/WAI/Google's Lighthouse tool: https://developer.chrome.com/docs/lighthouse/overview/Accessibility features in Microsoft Office: https://support.microsoft.com/en-us/office/improve-accessibility-with-the-accessibility-checker-a16f6de0-2f39-4a2b-8bd8-5ad801426c7fThe Click-Away Pound report: https://www.clickawaypound.com/My Computer My Way from AbilityNet: https://mcmw.abilitynet.org.uk/TechShare Pro Information and Highlights: https://abilitynet.org.uk/techsharepro-2022CONNECT WITH ABILITYNET:AbilityNet's website: https://abilitynet.org.uk/AbilityNet's free telephone number: 0800 048 7642CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Listen to one of the world's most popular marketing podcasts, brought to you by SiteVisibility every Thursday. The SiteVisibility Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey. Hosted on Acast. See acast.com/privacy for more information.