A New Dawn in Programmatic Display Advertising: Interview with Andy Houstoun
On today's Internet Marketing Podcast, Andy is joined by Andy Houstoun Product Director at Crimtan, to talk about GDPR and a new dawn in programmatic display advertising. He's also written a guest post on the same subject for us and you can find that below the show notes.
Listen to the show and you'll learn:
- What programmatic display advertising is and how it works
- A brief summary of GDPR and how it's affecting programmatic display advertising
- The impact and fallout of GDPR - what has actually happened since it was implemented?
- How future legislation - EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for tracking
- How a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness
Plus, Andy provides his top tip/key takeaway for the audience.
If you'd like to connect with Andy, you can email him at ahoustoun@crimtan.com or call them on +44(0)20 7821 6864.
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