A New Dawn in Programmatic Display Advertising - Part Two: Interview with Andy Hounstoun
On today’s Internet Marketing Podcast, Andy is once again joined by Andy Houstoun Product Director at Crimtan, for part two of his podcast on the subject of GDPR and a new dawn in programmatic display advertising. Missed the first episode? You can give it a listen and read Andy's blog post on the same topic here.
To recap, over the course of the shows you'll learn:
- What programmatic display advertising is and how it works
- A brief summary of GDPR and how it’s affecting programmatic display advertising
- The impact and fallout of GDPR – what has actually happened since it was implemented?
- How future legislation – EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for tracking
- How a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness
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Plus, Andy provides his top tip/key takeaway for the audience.
Want to connect with Andy, you can find him on Twitter here, email him at ahoustoun@crimtan.com or call Crimtan on +44(0)20 7821 6864.
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