Common Marketing Automation Challenges and How To Overcome Them: Interview with Lindsey Pickles

On today's episode of the Internet Marketing Podcast, Andy is joined by Lindsey Pickles, Director and Founder at Bright Dials to talk about common marketing automation challenges and how you can overcome them.  On the show you'll learn:  - How to know if you've got the right automation platform for your business - Why training your team is really important when it comes to marketing automation - Why it's important to map and document your workflows and processes and share your knowledge across the business - The impact of GDPR on marketing automation - How you can use marketing automation tools to show ROI and get yourself more budget!  Plus, as usual, Lindsey provides her top tip/key takeaway for the audience.   If you'd like to connect with Lindsey, you can find her on Twitter here and on LinkedIn here.   

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Om Podcasten

Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey. Hosted on Acast. See acast.com/privacy for more information.