The Secret Life of Search: Interview with Katy Whittaker of Red C Marketing

In this week's episode we're joined by Katy Whittaker, Planning and Insight Director at Red C Marketing. In this episode you'll learn: - Why brand familiarity is key to increasing your SERP CTR - Why it's important to use both PPC and SEO to win the clicks of "open minded" searchers - How Google Shopping results might increase organic CTR - How Google Shopping and Images are used by searchers to discover new brands To connect with Katy, visit: https://www.linkedin.com/in/katy-whittaker-1b2ab618/ To download the Secret Life of Search whitepaper that Katy discusses in the podcast, visit here: https://www.redcmarketing.com/secret-life-of-search/  

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Om Podcasten

Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey. Hosted on Acast. See acast.com/privacy for more information.