SFPP 130: How To Write Great Copy For Your Photography Website Featuring Rachel Greiman
Rachel Greiman is a professional copywriter and photographer. After years of doing them separately, she realized they went together like cookies and breakfast. In this episode, Rachel and I talk all about copywriting and why the words you show your clients are just as important as your images. You’ll learn: * What is a story loop, and how do you can leverage it on your website * Why your words are just as important as your images * How to identify and develop your unique value proposition * The four questions to ask past clients that will tell you exactly what your copywriting should be * How to create consistency across your entire website Resources Mentioned greenchairstories.com – Use code SIXFIGURE15 for 15% off! Sponsors Gusto – Fully integrated online HR services: payroll, benefits and everything else. Freshbooks – Small business accounting software that makes billing easy + painless.