6 minutes with Joanna Burton on programmatic advertising after the 3rd party cookie
Joanna Burton is currently Chief Strategy Officer at ID5. Previously Joanna has worked agency side as well as at 3 SSPs, 2 DSPs and two ad networks. In this micro-podcast Joanna talks to Mike Nicholson about the Cookiepocalypse, what that means for advertising. The question Joanna has roughly 6 minutes to answer is "The 3rd party cookie is crumbling ... what does it mean for programmatic advertising? You can find the podcast on LinkedIn where Joanna can answer any follow-up questions in the comments. #programmaticadvertising #3rdpartycookies #marketing #advertising #digitaladvertising #sixsells #peopleshapedmarketing