Dan Gee on The Six Sells Podcast
In this episode, Mike Nicholson talked to Dan Gee, Global Lead, Advertising, at WeTransfer.
The podcast covers the importance of creativity in digital advertising, and how bringing media and creative people closer together is rarely a bad idea - a challenge that WeTransfer addresses with an internal creative studio who work with advertisers to optimise their campaigns for the platform's unique format, ensuring high impact, and effective messaging.
Mike and Dan also delved into attention metrics, and the shift from traditional viewability metrics to attention metrics in digital advertising.
The attention metrics conversation also covered the environmental impact of billions of ad impressions, with zero attention, in the digital advertising space.
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#advertising #attentioneconomy #marketing #creativity