Marc Guldimann on The Six Sells Podcast
In this episode of The Six Sells Podcast, Mike Nicholson talks with Marc Guldimann about the three metrics to pay attention to as it relates to advertising attention.
Marc is the CEO of Adelaide, who are an industry leader in the rapidly growing field of real-time attention measurement.
In this discussion, Marc and Mike talked about the pros and cons of eye-tracking data versus probabilistic page level data, and 'the third wave of attention which relates to outcomes.
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