Mike Follett and Anders Lithner on The Six Sells Podcast
Lumen Research, Brand Metrics, and Havas Media Group collaborated to conduct the biggest study ever on the link between attention and memory.
In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Mike Follett, CEO of Lumen Research, and Anders Lithner, CEO of Brand Metrics.
Mike and Anders reveal some landmark findings that expand our understanding of human attention to advertising, and what pattern of attention is required to build awareness versus the different pattern needed to create consideration, for example.
This is also the first episode of many that is sponsored by Lumen Research, who are the first-ever sponsor of The Six Sells Podcast!
Lumen Research is an eye-tracking technology company that is expanding our understanding of human attention and helping brands turn attention into action. I couldn’t be more delighted to be partnering with them on this podcast.