069: Frank Llosa, CEO and Founder of KetoneAid, Discusses Upleveling Your Sleep Quality by Replacing Caffeine and Alcohol with Ketone Ester Drinks

Ketone Esters used to be a luxury reserved for pro athletes until Frank Llosa entered the scene and did the research to bring this drink to the masses at an affordable price point. He talks to us about his journey to found KetoneAid and how extensive trials, studies, and customer feedback has revolutionized the way the drink is used, particularly for sleep optimization. Frank also discusses the creation of ethanol-free alcohol called Hard Ketones that replaces traditional alcoholic drinks and has a positive effect on your sleep instead of a negative one. You can use the promo code SLEEPISASKILL for free shipping and SLEEP15 for 15% off Hard Ketones products. EPISODE NOTES: 💪What is a Ketone Ester and how is it different from a ketogenic diet? 💪The roadblocks Frank and his team faced in order to bring a Ketone Ester product to the consumer market. 💪How KetoneAid can potentially help deep sleep and sleep optimization. 💪Using KetoneAid for energy and better sleep if you’re not on a ketogenic diet. 💪The important way in which drinking Ketone Ester products is different from being in ketosis through diet. ​​💪How KetoneAid helps athletes reach their maximum potential including impacting their sleep protocols. 💪The incredible results from a clinical trial that tested professional cyclists taking Ketone Esters at different times of the day, including right before bed. ​​💪A Tour de France rider’s experience with KetoneAid and his shocking HRV readings after a night of incredible sleep. 💪The delicate balance of ketones required for optimal sleep metrics. 💪Caffeine’s disastrous effects on sleep and how KetoneAid can provide better energy and better sleep results. 💪The difference between caffeine energy and KetoneAid energy. 💪Meal-timing and how it can affect the amount of KetoneAid required to make a difference in your energy levels. 💪An exciting new development in alcoholic drinks: ethanol-free alcohol and why that matters. 💪KetoneAid introduces a brand called Hard Ketones which makes hard seltzer and a canned G&T that is nothing like the alcohol you’ve tried before. 💪How Hard Ketones are different from traditional alcohol and why that’s extremely important for your sleep and well-being GUEST BIO: KetoneAid was founded by Frank Llosa, a serial entrepreneur who has an incredible track record of success in a number of fields from real estate, to highly technical photography for National Geographic, to one of the first cloud-based storage systems available to the public. Mr. Llosa was also an elite Division I track athlete who currently incorporates biohacking to stay competitive in all his endeavors. EPISODE LINKS: https://shop.ketoneaid.com/ https://www.instagram.com/hardketones/ https://www.instagram.com/ketoneaid/

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The Sleep Is A Skill Podcast, exists to transform the conversation around sleep on the planet! Each episode is a conversation with industry leaders designed to deliver practical takeaways to improve your sleep. The intention is to shift the paradigm of wellness to make SLEEP the #1 focus in our journey towards great health. . For years, my sleep was a problem in my life. When I went through my own challenging period of insomnia while traveling internationally, I felt like there was nowhere to turn. After obsessively learning all that I could about chronobiology and circadian rhythms — what I learned changed my life and I’m committed to sharing what I've learned (and continue to learn!). . Creator Bio: Mollie Eastman (McGlocklin) is the creator of Sleep Is A Skill, and the host of The Sleep Is A Skill Podcast. Sleep Is A Skill is a company that optimizes people’s sleep through a unique blend of technology, accountability, and behavioral change. After navigating insomnia while traveling internationally, she created what she couldn’t find - a place to go to learn the skill set of sleep. With a background in behavioral change from The Nonverbal Group, she became fascinated with chronobiology and its practical application to sleep and our overall experience of life. Knowing the difference between a life with sleep and without, she’s now dedicated her life to sharing the forgotten skill set of sleep. In the spirit of that goal, she has created the #2 sleep podcast, written a popular weekly sleep newsletter for over four years, partnered with luxury hotels & lifestyle brands, and has appeared on over 150 podcasts.