SBP 024: What Marketers Don't Know. With Tom Roach
In this week's episode, we are thrilled to welcome Tom Roach, the VP of Strategy at JellyFish, a marketing performance company. During our conversation with Tom, we'll explore a wide range of themes that are top of mind for marketers in today's rapidly evolving landscape. We delve into some thought-provoking questions frequently on marketers' minds, such as the value of advertising, the importance of purpose and how it can be a critical driver of success in marketing, and explore the nuances of ROAS and ROI. So, be sure to tune in and join us for this great episode! ____________ Our Guest: Follow Tom Roach: https://www.linkedin.com/in/tom-roach-5b468026/ Follow JellyFish: https://www.linkedin.com/company/jellyfishglobal/ Tom's Blog: https://thetomroach.com/ ____________ The Sleeping Barber Podcast: Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ ____________ Literature and Links: Why Advertising Will Never Die: https://thetomroach.com/2022/06/06/why-advertising-will-never-die/ Modern Marketing Myopia is Losing Perspective: https://thetomroach.com/2021/05/01/modern-marketing-myopia-is-marketing-losing-perspective/ The Most Valuable Business Tool Ever Invented: https://thetomroach.com/2020/11/12/the-most-valuable-business-tool-ever-invented/ Most Marketing is Bad Because it Ignores the Most Basic Data: https://thetomroach.com/2020/11/10/most-marketing-is-bad-because-it-ignores-the-most-basic-data/ The Stupidity of Sameness and the Value of Difference: https://thetomroach.com/2020/11/09/the-stupidity-of-sameness-and-the-value-of-difference/ Beware of ROAS, ROIs Dangerous Digital Twin: https://thetomroach.com/2022/10/22/beware-of-roas-rois-dangerous-digital-twin/ ____________ Timestamps 0:47 - Intro 2:43 - Is there value in advertising? 6:05 - Are Superbowl ads worth the cost? 8:12 - Advertising as a strong force vs. a weak force 13:40 - Why the pendulum is swinging back to brand from performance advertising 18:03 - Amazon is one of the worlds largest advertisers.Is Tesla next? 22:03 - Open letter to CMOs - the value of brand building 27:39 - The different levers of brand building 30:31 - Bothism and balance in short and long-term marketing 32:43 - Difference vs. Differentiation - are they the same? 38:57 - Is differentiation sustainable? 41:13 - Purpose 43:15 - When purpose works 47:14 - ROI and it's evil twin ROAS 54:18 - How and what to consider for brand measurement 59:49 - More about Tom 1:02:03 - Post Pod ____________ Where to Listen: Apple Podcasts: https://podcasts.apple.com/us/podcast/sleeping-barber-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyf