SBP 111: The Barber's Brief: Nobody Cares That You Use AI. March 6, 2025

Welcome to another episode of The Barber’s Brief!Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.Enjoy the show!Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠Get in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps:00:49 - Brand Recognition Trumps Rankings: New SEO Data Reveals Consumer Trust Patterns04:59 - Clear briefs help marketers confront the chaos of advertising07:08 - Adalytics Goes Public with First Named Client Partnership10:43 - Guess What? Nobody and Everybody Cares About AI15:00 - Marketing Moment - Fragment Forward: Five Key Trends Shaping 202523:12 - Ad of the week: Fiverr - Nobody Cares a 1:20 Musical 25:35 - Coming up next week.In The News Links:Brand Recognition Trumps Rankings: New SEO Data Reveals Consumer Trust PatternsLink: https://searchengineland.com/brands-search-results-survey-452789Clear briefs help marketers confront the chaos of advertisingLink: https://www.marketingweek.com/clear-briefs-confront-chaos/Adalytics Goes Public with First Named Client PartnershipLink: https://adage.com/article/digital-marketing-ad-tech-news/ad-tech-watchdog-adalytics-publicizes-quad-paying-client/2603756 Guess What? Nobody and Everybody Cares About AIhttps://investors.fiverr.com/news-releases/news-release-details/guess-what-nobody-and-everybody-cares-about-aiThe Marketing Moment:Fragment Forward: Five Key Trends Shaping 2025The Contagious IQ Download 2024 / https://www.contagious.com/reports-and-webinars/the-contagious-iq-download-2024Ad Of The Week:Fiver - Nobody Cares - A Musicalhttps://youtu.be/hJYvwmodYIU?si=O2mIDhiUQxoxf8akKey Points:A great example of an entertaining B2B ad with the use of humour.Fiver built this in-house, while also using insights from their report.The campaign emphasizes the importance of human expertise in maintaining high-quality results when integrating AI

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Ready to rethink business strategy and supercharge your marketing game? Join hosts Marc Binkley and Vassilis Douros as they break down big questions at the crossroads of strategy, marketing effectiveness, and creative impact. From real-world case studies to hot-off-the-press business news, each episode dives deep into how modern companies navigate complexity. Plus, interviews with global thought leaders bring you fresh insights and actionable strategies to drive growth and build unforgettable customer experiences. This is your backstage pass to smarter thinking and better business results.