Behind the mask... why authenticity matters

Authenticity is a word we all hear a lot when it comes to social media- but is it just a buzzword? I don't think so. In fact, I think it's essential for social media to be truly effective, to help you connect with your people, and for you to stand out from the crowd for all the right reasons. On this episode, I chat all about authenticity and how to really step into the true, authentic you online. And why it matters. Yes, having nothing to hide behind can be scary, but it's the only way- I think- to make social media truly work for you on a long term basis. Here, I explain why and share some tips for achieving it.

Om Podcasten

Do you want to promote your small business better? Are you an influencer looking to be sponsored or to become a brand ambassador? Are you a business or influencer looking to nail your social media? Work with magazines? Feature on websites? Understand the value of photography, PR, content marketing, and so much more in your business? You've come to the right place. Each week, social media and marketing expert Rhea Freeman shares tips, tricks, new developments, real life experiences and proven strategies to help you promote your business, brand or self better. As a social media consultant with years of PR, marketing, content and social media experience in the equestrian and country industry, Rhea shares her tried and tested strategies that you can implement NOW and make a difference to what you're doing. And there's a special guest every other week too giving a different perspective and their top tips.