Slow down, sip, and stay in your lane with designer Jo Deakin

Jo Deakin was an interior designer before finding her way to creating her own eponymous brand that doesn't just design beautiful, British, fine bone china- it also creates a moment to pause and reflect around an old fashioned British tradition. Jo started her journey when she identified a gap in the market for truly special cups and saucers that were a joy to use, told a story, and also encouraged people to take a moment out of the busy world - or slow down and sip - as her tag line says.  Her background in interior design and passion for colour and geometric lines played a huge part in the process, but so did her belief in British manufacture, and even today her whole range is made in Stoke. Of course, British made isn't the cheapest, and we discuss this in detail. How it can be easy to think the grass might be greener on the cheaper side, why it's so important to stay in your lane, and the opportunities that doing this has created for Jo, too.

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Do you want to promote your small business better? Are you an influencer looking to be sponsored or to become a brand ambassador? Are you a business or influencer looking to nail your social media? Work with magazines? Feature on websites? Understand the value of photography, PR, content marketing, and so much more in your business? You've come to the right place. Each week, social media and marketing expert Rhea Freeman shares tips, tricks, new developments, real life experiences and proven strategies to help you promote your business, brand or self better. As a social media consultant with years of PR, marketing, content and social media experience in the equestrian and country industry, Rhea shares her tried and tested strategies that you can implement NOW and make a difference to what you're doing. And there's a special guest every other week too giving a different perspective and their top tips.