SPECIAL EPISODE- You've Got This Charlie Bowes-Lyon, co-founder of Wild

Unless you've been living under a rock, you'll know about Wild Cosmetics. The company that made deodorant... well... interesting! And more than that, made influencers start actively promoting it to their audience. Charlie Bowes-Lyon is the co-founder of Wild Cosmetics, a brand that, initially, couldn't get any investment in its idea for sustainable yet effective deodorant because the market was 'too small'. To get that initial support, the team needed to prove their business prowess with another product before achieving their ultimate goal which allowed them create the product we know as Wild deodorant today. But even then, it didn't come easy. It took over 20 iterations to get to a product the team were happy with... and then covid happened as the brand was launching! And yet, Wild thrived. This is a story of a Wildly successful brand, but also how 'failure' isn't final, why it's important to think around the issue, and how believing in your own vision is so important for success. You can find out all about Charlie, Wild Cosmetics, and lots more in my book, You've Got This, available now.

Om Podcasten

Do you want to promote your small business better? Are you an influencer looking to be sponsored or to become a brand ambassador? Are you a business or influencer looking to nail your social media? Work with magazines? Feature on websites? Understand the value of photography, PR, content marketing, and so much more in your business? You've come to the right place. Each week, social media and marketing expert Rhea Freeman shares tips, tricks, new developments, real life experiences and proven strategies to help you promote your business, brand or self better. As a social media consultant with years of PR, marketing, content and social media experience in the equestrian and country industry, Rhea shares her tried and tested strategies that you can implement NOW and make a difference to what you're doing. And there's a special guest every other week too giving a different perspective and their top tips.