The making of Mochara with founder Tara Keoshgerian

Mochara is a relatively young brand, launching just before Covid, but in that time, Tara and her team have made a big impression on the equestrian industry, and on today's episode, I find out all about the idea behind the brand, plans for the future, and more. The idea for Mochara came to Tara when she was studying at Hartpury and needed clothes to take her from horses to going out to the gym... and everything else too. Not a fan of heavily branded items, Tara started to research the market and created the Mochara brand. Since this time, the brand has weathered (and grown) during a global pandemic, had huge shows, and is now looking for investment, and Mochara is tackling this issue in a rather brilliant, slightly unusual, way.

Om Podcasten

Do you want to promote your small business better? Are you an influencer looking to be sponsored or to become a brand ambassador? Are you a business or influencer looking to nail your social media? Work with magazines? Feature on websites? Understand the value of photography, PR, content marketing, and so much more in your business? You've come to the right place. Each week, social media and marketing expert Rhea Freeman shares tips, tricks, new developments, real life experiences and proven strategies to help you promote your business, brand or self better. As a social media consultant with years of PR, marketing, content and social media experience in the equestrian and country industry, Rhea shares her tried and tested strategies that you can implement NOW and make a difference to what you're doing. And there's a special guest every other week too giving a different perspective and their top tips.