Trend tracker- how to decide which trends to jump on and which to avoid

Trends can be a great way to increase reach and engagement on the social media content we post, but are all trends good trends? That's what today's podcast is all about. In the world we live in, jumping on trends is seen as a fast track to viral content. Not only is this not exactly true, but jumping on the wrong trends that conflict with your brand values can be hugely damaging. That's why it's important to assess each trend- not just in terms of reach, but in terms of deeper brand values, alignment, and whether or not it's going to actively support your ethos and efforts, or work against them. Find out how on today's episode...

Om Podcasten

Do you want to promote your small business better? Are you an influencer looking to be sponsored or to become a brand ambassador? Are you a business or influencer looking to nail your social media? Work with magazines? Feature on websites? Understand the value of photography, PR, content marketing, and so much more in your business? You've come to the right place. Each week, social media and marketing expert Rhea Freeman shares tips, tricks, new developments, real life experiences and proven strategies to help you promote your business, brand or self better. As a social media consultant with years of PR, marketing, content and social media experience in the equestrian and country industry, Rhea shares her tried and tested strategies that you can implement NOW and make a difference to what you're doing. And there's a special guest every other week too giving a different perspective and their top tips.