Why are you the one?

Ah- deep question, right? But it's more business related, why are you the one for your customers, rather than why are you the best of a bad bunch? The current political campaigns at play teach many things- why it's impolite to shout over each other, why fact checking matters, and why repeating why the other person is bad isn't a good marketing strategy. By pinning you conversion hopes on a client thinking you're not as bad as the other person, you're not giving yourself a chance to shine, and you're certainly not making them feel happy with their choice. You're saying 'these people are rubbish'- that's it, you're not saying 'we can help you solve your problem or pain point because'. See the difference? One makes you say 'tell me more- I can't wait for you to help me', the other makes you say 'well, I suppose you're the best of a bad bunch...'. Always strive to be option one.  ...and on today's episode, we're learning all about it...

Om Podcasten

Do you want to promote your small business better? Are you an influencer looking to be sponsored or to become a brand ambassador? Are you a business or influencer looking to nail your social media? Work with magazines? Feature on websites? Understand the value of photography, PR, content marketing, and so much more in your business? You've come to the right place. Each week, social media and marketing expert Rhea Freeman shares tips, tricks, new developments, real life experiences and proven strategies to help you promote your business, brand or self better. As a social media consultant with years of PR, marketing, content and social media experience in the equestrian and country industry, Rhea shares her tried and tested strategies that you can implement NOW and make a difference to what you're doing. And there's a special guest every other week too giving a different perspective and their top tips.