SBA 279: Selling Access Control Integrations

In this episode we discuss how to sell very complex integrations. We discuss the importance of identifying your vertical market and stakeholders, we also discuss how to tailor integrated solutions to meet your customer's needs. We then cover how to address the risk of selling access control to building automation integrations. 

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Welcome to the Smart Buildings Academy Podcast, the world’s largest podcast dedicated to the building automation industry! Join our expert instructors every week as they break down the latest trends, technologies, and best practices in smart buildings. No matter your position in the industry and whether you're a beginner or expert, this podcast delivers the knowledge and strategies you need to learn and stay ahead in the industry. With expert insights, special guest interviews, and real-world training, our episodes are designed to inform, educate, and empower. Many companies even use our podcast as a free training resource for their teams. Subscribe now! Visit us at www.smartbuildingsacademy.com to check out the numerous FREE training resources we offer.