Goodvertising: Advertising with Purpose with Thomas Kolster
What brand impacted your life? Which ones add value to your everyday routine? In today's episode, learn how brands influence your life and the importance of powerful campaigns. What you'll learn by listening until the end: - What advertising means for Thomas - Goodvertising and what it is - What a post-purpose market is - Why it's a critical shift for brands - The Climate Punk Show - Purpose-driven campaigns - Tips to drive positive change - The future of AI in marketing and advertising - Advice for teenagers on pursuing their careers Follow Thomas Kolster on LinkedIn here. Thomas Kolster is a frontrunner and one of the most recognised thinkers globally where marketing, business and sustainability meet. He continuously challenges the status-quo with his vocal, and often provocative, views on values, purpose, and leadership. In an over-crowded do-good market, people don’t buy your values or your “why”, but rather who you can help them become. Kolster wrote two books: Goodvertising & The Hero Trap. He delivered keynotes and workshops in +70 markets for clients like Facebook, P&G and IKEA and at conferences such as TEDx, SXSW and judged top-awards such as Jury President at D&AD and Jury at Cannes Lions. Connect with Sonia: - Follow her on Instagram - Sonia's socials