Episode 98: Creating ads that help your customers find their own way to convert with Gabriel goldenberg
Here's the link to the case study. It's quite well documented and you will see that a very natural approach to making sponsored brands a more compelling advertisement. https://www.reddit.com/r/FulfillmentByAmazon/comments/lfhxyg/with_gds_help_how_we_made_425000_in_6_months_from/