Episode 191: How To Get Amazing Results With Sponsored Display Ads With Joshua Rawe
Reduced visibility and reach, missed opportunities, difficulty competing with other sellers, and lack of control over ad placement are some of the drawbacks of not utilizing ad campaigns.Learn how to effectively reach your targeted audience, stay above your competition, and get actionable strategies with Scott Needham and Joshua Rawe in their exciting discussion about Sponsored Display Ads.Episode Notes:00:49 - Joshua (Josh) Rawe's background01:58 - Josh's Private Label Journey03:40 - Sponsored Display04:31 - Amazon's Growth From A Seller's Perspective"...everything about Amazon advertising right now is prime for additional growth." - Joshua Rawe05:14 - Shopping Intent05:47 - Social Media's Role 05:59 - Main Advertising Types06:36 - The Amazon Sales Funnel06:59 - Funnel As The Search Term07:48 - Where The Ads Are Displayed09:46 - The Easiest First Steps To Convert Well11:20 - Remarketing12:46 - Why You Should Try Sponsored Display Ads13:26 - When Ad Campaigns Don't Work14:26 - Updating Bids16:29 - Is High-Quality Production Needed?17:17 - Transparency And Cutting The Fluff"If you wanna solve someone's problem, solve it in two seconds on a video." - Scott Needham19:29 - Benefit-driven Headlines21:15 - Why Having An Advertising Budget Is Beneficial22:39 - Stay Up to DateLinkedIn: linkedin.com/in/jraweCompany: goespark.comTwitter: @JoshuaRaweRelated Post:Advertising Solutions by Amazon: A Closer Look into Amazon Ads