Episode 192: Turning Good Products Into Great Products With Advertising-Led Growth With Mina Elias
Join Scott as he chats with Mina Elias, founder of Trivium Group & MMA Nutrition, about how effective advertising strategies can help sellers convert good products into great products. Get in-depth tips on how to effectively optimize conversion and click-through rates, and learn the benefits of increased metrics.You can also find the answers to these interesting questions thrown inside this hot podcast.What else can you do when your product hits the cap on market share?How can you save on your advertising budget?Where can you find competitive creatives?What possible changes can you expect from Amazon this 2023?Episode Notes: 0:20 - Mina Elias Introduction 1:00 - Anyone Can Sell Supplements“You can’t be a slightly better product, you have to be a significantly better product.” -Mina02:45 - Mina’s Monthly Revenue on Supplement Business 03:35 - Trivium’s History 04:45 - Investment Prioritization“It’s easier to turn a good product into a great [product], than a bad product into an average product.” - Scott06:40 - Mina’s Mindset and Strategies 10:15 - Advertising-led Growth 11:00 - Search Find Buy 11:55 - Movement on Rankings 13:00 - Using Price as a Lever 13:50 - Conversion Rate Optimization 14:40 - Competitive Creative Resources 18:30 - Helium 10’s Market Tracker 19:20 - Layering on DSP 20:25 - Why You Need an Agency To Use DSP 21:40 - Variation Pages From an Advertising Perspective 24:25 - Benefits of Having a High Click-Through and Conversion Rate 27:40 - Amazon in 2023Trivium Free PPC AuditLinkedIn: https://www.linkedin.com/in/theminaelias/Website: https://triviumco.com/Related Post:Advertising Solutions by Amazon: A Closer Look into Amazon Ads