Episode 203 - Getting Down to the Nitty-Gritty of Variation Listings With Elizabeth Greene
When it comes to finding product styles or variations, Amazon's search results may not always be accurate. So how do Amazon sellers effectively structure ad listings for multiple or specific product options and ultimately help buyers find exactly what they want?Elizabeth Greene, co-founder of Junglr, breaks down her top Amazon advertising strategies and uncovers the challenges of dealing with variation listings with Scott. Episode Notes:00:15 - Elizabeth Greene Introduction 03:20 - How To Approach Advertising With Large Variation Listings 06:00 - Forcing a New Variation to Show 06:45 - Testing Variants To Determine Which One Converts 08:10 - How To Deal With Low Conversion Rates 14:40 - What Gets Good Conversion Rates 15:30 - Return Rates of Apparel 18:10 - Unique Issues of Specific Ad Variations 20:15 - The Best of Both Worlds Ad Strategy 22:50 - Understanding the Nuances of Every Category 24:20 - Going for the Cheap Click Website: junglr.com/LinkedIn: linkedin.com/in/elizabeth-greene-junglrEmail: elizabeth@junglr.comRelated Post: 12 Best Amazon Listing Tools in 2023