Episode 302 - Aaron Conant on Building BWG Connect and Solving Amazon Challenges
Discover the challenges large brands face on the Amazon marketplace and how to navigate this complex landscape with Scott and Aaron Conant, Co-Founder & Chief Digital Strategist at BWG Connect. Aaron shares his journey from corporate executive to building BWG Connect, a key platform for networking and sharing knowledge. Learn how peer-to-peer learning is crucial for overcoming operational hurdles, finding trusted service providers, and adapting traditional business models for Amazon. This episode tackles critical issues affecting brand profitability on Amazon, including rising costs, tariffs, and the growing impact of retail media networks. Aaron also offers insights on how AI tools can boost profitability and explores the debate around Amazon's role as a sales channel versus a marketing powerhouse. Episode Notes: 02:22 - Aaron Conant Introduction 01:10 - The Genesis of BWG Connect 03:09 - The Dynamics of Networking and Knowledge Sharing 05:43 - Challenges Faced by Large Brands on Amazon 08:51 - The Role of Retail Media and Advertising Technology 17:02 - Navigating Profitability and Unit Economics 21:39 - The Impact of PE and VC Money on Tech Industry 22:11 - BWG Connect as a Resource for Brands and Agencies Related Post: Why Amazon Vendors Feel Ignored and What They Can Do About It How to Reach Aaron: LinkedIn: linkedin.com/in/aaronconant Email: aaron@bwgconnect.com Scott’s Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog