Punch Cards, Frequent Flyers, and the Future of Loyalty

The average US consumer belongs to around 14 loyalty programs. Edward Crouch, BCG’s global leader for loyalty and membership, explains how unique experiences and personalization can convert everyday customers into loyal fans.    Learn More: Edward Crouch: https://on.bcg.com/3zgpaF0 Loyalty Programs Need Next-Generation Design: https://on.bcg.com/4chjlWy Travel and Tourism: https://on.bcg.com/3KXgJ3X 

Om Podcasten

This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.