The Price Is Not Always Right

A price is an expression of value and part of a conversation with customers. Jean-Manuel Izaret, BCG’s global leader of pricing, discusses the importance of designing a pricing strategy that creates value for customers and companies alike. Businesses must know when to leave money on the table and be careful to avoid prices so high they actually hamper sales. Jean-Manuel highlights seven pricing games companies should consider playing and other lessons to build pricing strategy from his new book, Game Changer.Learn More:https://on.bcg.com/3RT5A8ZThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Om Podcasten

This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.