Personalizing the Guest Experience for a Deeper Connection. TSHS-0088
In this episode, Atiba de Souza, CEO and founder of Client Attraction Pros, discusses the role of hospitality in building communities and combating loneliness. Atiba shares his background in entrepreneurship and how it has shaped his perspective on business. He emphasizes the importance of having a bigger purpose and making a positive impact on others. Atiba also highlights the need for the hospitality industry to move away from transactional interactions and focus on creating genuine connections with guests. He suggests leveraging technology to create virtual communities and personalizing the guest experience. Additionally, Atiba discusses the challenges and opportunities in serving vulnerable populations and fostering inclusivity in the industry. When people show up and they see someone that they feel like they know, it's actually called a parasocial relationship."