72. How Much Should You Be Posting on Instagram?
This Is How Often You Should Post on Instagram According to 81M Posts ✨ How often should you post to Instagram each week? Later Media analysed over 81 million feed posts (excluding Reels and IGTV videos) to find out the answer. And here it is; * For accounts with under 1K followers: posting 14 times per week delivers the highest reach and engagement rates per post. * For accounts with 1K-250K followers*: posting 14 or 20 times per week delivers the highest reach rate per post, while posting once per week delivers the highest engagement rate per post. * For accounts with 250K+ followers: posting only once per week delivers the highest reach rate and engagement rates per post. Reach rate is a valuable indicator for brand exposure, while engagement rate can indicate how well your content is resonating with your community. In an ideal world, you want your reach and engagement rates to be as high as possible for every post you share, while still posting frequently enough to make an impact. Mentioned in this weeks episode; Our SC Reel https://www.instagram.com/p/CYtWKzHo-9B/ Later Blog Article https://later.com/blog/how-often-post-to-instagram/ Podcast Episode on Hashtags https://open.spotify.com/episode/7zWUyIRfgQ9X5G8apgGf08?si=94fc2e5ad21d4b5f