Spring/Summer Trends & Campaign Ideas To Attract Customers

In this episode, Ciara discusses spring/summer trends in the beauty industry, focusing on skincare, makeup, and haircare. She emphasises the importance of lightweight, hydrating products with a natural glow for the skin. She also highlights the need for SPF protection and brightening formulations. In terms of makeup, she talks about fresh, dewy skin, vibrant and playful color palettes, and waterproof formulas. For haircare, she mentions effortless waves, UV protection, and bold hair colors. Ciara provides examples of brands like Glossier, Sephora, and Ouai Haircare that have successfully implemented seasonal campaigns to align with these trends. To Learn more about Socially Ciara Agency visit our website https://sociallyciaraagency.com/ 

Om Podcasten

At Branding Beauty, our mission is to empower beauty industry professionals with the knowledge and insights they need to create successful brand strategies. Our podcast is dedicated to exploring the latest trends and breaking news in the beauty industry, providing listeners with actionable strategies and innovative ideas for building their brands. We believe that branding is about more than just aesthetics - it's about crafting a meaningful story that resonates with your audience. Our goal is to help our listeners build strong, authentic brands that stand out in a crowded market.