Interview with Pricing Legend Robert G. Cross

Ed and I will have the honor interviewing Robert G. Cross, an absolute legend in the pricing profession. Bob implemented yield management in Delta Airlines, which is fascinating since he’s a lawyer by education. He wrote a seminal pricing book about this experience, Revenue Management: Hard-Core Tactics for Market Domination, and The Wall Street Journal called him “The guru of Revenue Management.” Folks, you don’t want to miss this show, as Bob is a font of pricing wisdom, being among the pioneers who moved pricing into the C-suite of corporations around the world.

Om Podcasten

The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Influencers Channel and 1 PM Pacific Time, on the VoiceAmerica Business Channel.