Second interview with Mark Stiving

Your market cares about how much value they will get from your product. Purchase decisions are driven almost entirely by the perceived value of the alternatives. This is just some of the wisdom from our Guest, Mark Stiving. While our conversation with Mark will focus on his new book Win, Keep, Grow: How to price and package to accelerate your subscription business.

Om Podcasten

The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Influencers Channel and 1 PM Pacific Time, on the VoiceAmerica Business Channel.