The Placebo and Nocebo Effects

The flip side of the placebo effect is the nocebo effect. The nocebo effect can see us manifest side effects of a 'treatment', which can be as broad as vomiting, pain, headaches and even, it is argued, death. In a new feature, the BBC calls the nocebo effect the contagious thought that could kill you. Join Ed and Ron as they discuss these two effects.

Om Podcasten

The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Influencers Channel and 1 PM Pacific Time, on the VoiceAmerica Business Channel.