episode 3: releasing the doubterflies - a conversation with dana aubrey, letterpress artist + stationery designer

in this episode, i engage in a conversation with dana aubrey - a letterpress artist and stationery designer. dana recently launched her business, penships, through which she promotes the gift, the art, and the impact of personal correspondence with artisanal stationery designed in a 19th-century letterpress studio.   i chose to invite dana to this conversation because there are so many aspects of her journey that I wanted to share with you as they speak to the triumphs and challenges that many creators face as they try to monetize their passion in a way that authentically fulfills their purpose. in this episode, we discuss: • who dana is and how she would describe herself, • what has shifted within her to speak with courage and see herself as courageous, • how feedback tests and strengthens our belief systems, • how she embodies both the role of an artist and designer to experience belonging, • when and how the idea for penships first emerged, • how the ink-to-paper connection is a form of transmission for authentic connection, • how she translated her idea for penships into a business, • why she named her inner bully ‘doubterfly’ and what she needed to do to transform it into a butterfly, • how her vision for penships moving forward is driven by her desire to inspire and instill slowness in the act of our connections, • why money shouldn't be the primary motivator in a business and • how to start letter writing and where to purchase her stationery to aid your emotional evolution. to learn more about dana, her business penships and to admire her stationery, i invite you to visit www.penships.com or follow her on instagram @penshipspress.

Om Podcasten

welcome to the soulful business podcast, a collection of intimate solo and guest episodes during which we explore the realities of heart-driven entrepreneurship. i am your host stella habib, founder of the soulful entrepreneur and intuitive business strategist + coach. i am here to empower you to create a life you love by building an embodied business that is both sustainable and supportive of your needs. i believe that there is no one-size-fits-all approach to entrepreneurship. becoming an entrepreneur can be as challenging as it is fulfilling. and while there may be some parallels, what works on one person’s journey may not work for another. our journey to embrace the multi-faceted nature of your brilliant soul begins now.