How to Write and be Understood with Anne Janzer - 255

Great speakers do two things better than other people… They create content that is designed to connect with their audience where they are and engage them in new and compelling possibilities for the future; and They deliver it in a way that builds rapport, entertains and motivates them to take the next step. The truth is that whilst the way they do them might be different, authors must also accomplish these two things in their books.  That’s where my guest today comes in. Anne Janzer is a nonfiction book coach and the author of multiple award-winning books on writing, including The Writer’s Process and Writing to Be Understood.  She is fascinated by human behaviour and cognitive science, and is always looking for clues about how we communicate more effectively.  And she loves talking about the geeky aspects of writing and communicating. In this show, Anne and I will be discussing her transformative ideas for writers and how these concepts also apply in the world of speaking.  Whether you want to become a more powerful writer or speaker, this show is something you won’t want to miss.  Enjoy!   What you’ll discover: The epiphany that led Anne’s work to straddle the worlds of neuro-science and writing. How to better understand the readers’ needs and context so that your message connects. What ‘cognitive load’ is and why non-fiction writers who aspire to be read should care about it. The reader’s curiosity sweet spot and how it applies to talks The number one mistake that business book writers make. Anne’s three biggest tips for turning technical and abstract ideas and information into compelling and memorable content. How to recognise and write for a ‘resistant audience’  ‘Need for Closure’ and ‘Moral Taste Buds’ - Two critical concepts for managing your audience journey. The most powerful writing and speaking tool of all.    All things Anne: Email: Anne@AnneJanzer.com Website: https://www.AnneJanzer.com  Non fiction survey https://www.linkedin.com/in/annehjanzer/ https://www.facebook.com/AnneHJanzer https://www.instagram.com/annejanzer/?hl=en Books*: Thinking Fast and Slow by Daniel Kahneman Writing to Be Understood, What Works and Why by Anne Janzer   Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                   Share this show on Twitter, Facebook or LinkedIn.   To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)  

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If you want to have a laugh whilst learning how to increase your confidence and public speaking skills, for personal or business growth, then you have come to the right place. Discover tips, tricks and strategies on how to speak and pitch using humour and performance. Find out how to better connect with people’s pain points in a way that they will want to talk about and share, and get the low down on powering up your mind set. Sarah Archer, is a stand-up comedian, playwright, speaker and business woman. She is also author of ‘Cracking Speech Mate! – How to use humour to make you an amazing speaker’, and ‘Straight to the Top – How to create and deliver a killer elevator pitch’. Communicating with authenticity and power, influencing through copy, spoken word and body language, managing negative thoughts and anxiety, building authority and trust, story-telling and comedy secrets...oh and we’ll also cover focus and time management ‘cause Sarah has a mind like a butterfly! Join her for fun and aha moments.