Empowering Gen Z through Sustainability and Innovation with Michelle Crossan-Matos, CMO at Samsung Electronics America

On this episode of The Speed of Culture, host Matt Britton is joined by Samsung Electronics CMO Michelle Crossan-Matos. Together, they discuss Samsung's consumer marketing transformation, which focuses on Gen Z, innovation, sustainability, the metaverse, Web3, and AI. Michelle shares the importance of building sustainable, personalized, and connected products for people to express their personal needs and desires. Hosted on Acast. See acast.com/privacy for more information.

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To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up.  Hosted on Acast. See acast.com/privacy for more information.