Engaging Gen Z in Retail: American Eagle CMO Craig Brommers on TikTok and Brand Loyalty

In this episode of The Speed of Culture, Matt Britton speaks with Craig Brommers, Chief Marketing Officer of American Eagle Outfitters. Craig shares insights on reaching Gen Z through authentic brand collaborations, the transformative power of social media platforms like TikTok, and the importance of purpose-driven marketing.Follow Suzy on Twitter: @AskSuzyBizFollow Craig Brommers on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up.  Hosted on Acast. See acast.com/privacy for more information.