Reviving an Iconic Fashion Brand in Modern Retail with Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co.

Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co., joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Megan shares exclusive insights on rejuvenating an iconic brand like Abercrombie, traces the evolution of Hollister, and delves into the pivotal role that advocacy plays in not only boosting revenue but also cultivating devoted brand enthusiasts.Follow Suzy on Twitter: @AskSuzyBizFollow Megan Brophy on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

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To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up.  Hosted on Acast. See acast.com/privacy for more information.