Empowering Women in Sports Media with The GIST #238
🎙 On this episode of the Sports Tech Allstars podcast, we’re shining shining light on Women’s Sports again with Ellen Hyslop, Co-Founder of The GIST.In this episode we discuss the evolving landscape of women's sports and media, the importance of catering to female sports fans, the unique storytelling approach needed to engage this audience, and the surge in investment in women's sports. Ellen shares insights on the challenges faced in building a sports media brand, the role of technology in enhancing women's sports visibility, and the future plans for The GIST, including a focus on community building and partnerships with major organizations.Takeaways- The GIST is the first fan-first sports media company for underserved sports fans.- Women care about both men's and women's sports, often more than men do.- Storytelling is crucial for engaging female sports fans.- Digital media has democratized women's sports, allowing athletes to share their stories directly.- Investment in women's sports is surging due to increased visibility and engagement.- The quality of media coverage for women's sports has improved significantly with better technology.- Data analytics can unlock new opportunities in women's sports, especially in fantasy and betting.- The next generation of female athletes is more likely to pursue sports as a career.- Community building is essential for the future of sports media.- Women entering the sports industry should view their unique perspectives as assets. To learn more, visit: www.thegistsports.comGet in touch with Ellen Hyslop at: https://www.linkedin.com/in/ellen-hyslop-12829445/Hosted by Rohn Malhotra from SportsTechX - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 The Rise of Women's Sports Media03:11 Understanding the GIST: Audience-First Approach10:35 Storytelling: Engaging the Casual Sports Fan16:48 Investment Surge in Women's Sports20:26 Technology's Role in Women's Sports Growth24:39 Advice for Aspiring Women in Sports26:20 Future Plans for The GIST