Exploring the rise of Indian Sports Tech with Nandan Kamath #231
🎙Welcome back to the Sports Tech Allstars Podcast this 2025! Hope you’ve all had a great start to the year. Starting this year with focus on the Indian ecosystem in build up to the Indian Sports Biz & Tech Report. To kick off the series, we present: Nandan Kamath, Co-Founder at Sports and Society Accelerator. In this episode we discuss the rapid growth of the Indian Sports Tech market, the evolving cultural perceptions of sports careers, and the importance of physical activity in the population. Nandan shares insights from his report on the state of physical activity in India, highlighting significant gaps and opportunities for improvement. The conversation also delves into the role of technology in bridging gaps in sports, the challenges faced by startups in the sports tech space, and the future outlook for Indian sports, especially in light of potential Olympic hosting. Nandan reflects on his personal journey in sports and the importance of fostering a sports culture in India. Takeaways - Indian SportsTech is rapidly growing and diversifying. - Cultural shifts are changing perceptions of sports careers. - Physical activity levels in India are alarmingly low. - Sports can drive socio-economic change in the population. - Technology has the potential to bridge gaps in sports. - Awareness of health and fitness is increasing among youth. - Government and private sectors must collaborate for sports development. - Startups face challenges in finding product-market fit in sports tech. - Perceived value of sports experiences influences consumer behavior. - The future of Indian sports looks promising with upcoming events. To learn more, visit: https://sports-society.org/ Get in touch with Nandan Kamath at: https://www.linkedin.com/in/nandankamath/ Grab your latest copy of Boundary Lab right here: https://www.amazon.in/Boundary-Lab-Inside-Global-Experiment/dp/0670097950 Hosted by Rohn Malhotra from SportsTechX - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Download the 2024 Global Sports tech VC Report here: sportstechx.com/reports/gstvcr24 Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction to Indian SportsTech Ecosystem 01:44 Evolution of Sports in India 04:57 Cultural Shifts and Career Opportunities in Sports 08:28 Key Findings on Physical Activity in India 10:23 Role of Sports Policy in Economic Growth 14:36 Technological Innovations in Sports 17:55 Opportunities in Sports Tech 20:45 Challenges for Startups in Sports Tech 24:41 Fan Engagement and Perceived Value 27:43 Future Outlook for Indian Sports