#45 - Omni-channel retailing is here to stay
The majority of brands still don’t make omnichannel retailing a priority. Why?
1) There is a lack of understanding in terms of what it actually is and why it’s important and
2) it’s difficult to operationalize from a business perspective.
Today, we chat about what omnichannel retailing is and isn’t and what retailers should consider when building an omnichannel strategy.