Beyond Engagement. Employee Loyalty That Lasts A Lifetime

Andy Goram sits down with Kristina Vaneva, author of Beyond Employee Engagement, to explore how businesses can go beyond traditional employee engagement strategies to build lifelong employee advocates. Kristina shares actionable insights on how to create an effective employee advocate programme that seamlessly integrates into every stage of the employee journey—from onboarding to career development and beyond. Discover the benefits of empowering your team to become authentic employee advocates and how a well-structured employee advocacy program can boost brand loyalty and trust. Learn the steps to build a program that works, the challenges you'll face, and the long-term impact advocacy can have on both your company and your employees. If you're looking to strengthen your employee engagement efforts and foster genuine loyalty, this episode is packed with valuable tips that can transform your approach. Tune in to learn how to create a culture where your people don’t just work for you—they work with you, promoting your brand long after they’ve moved on. ----more---- Key Takeaways True employee advocacy is rooted in genuine employee engagement Successful employee advocacy requires more than just goodwill For an employee advocate programme to thrive, leaders must actively buy in and commit to it Employee advocacy doesn’t have to end when employees leave the company ----more---- Key Moments The key moments in this episode are: 00:01:10 - What is Employee Advocacy? Why Does It Matter?00:08:23 - The Benefits of Employee Advocate Programmes for Businesses00:09:04 - How to Build an Effective Employee Advocate Programme00:25:11 - Employee Engagement and Its Role in Advocacy00:35:41 - Challenges in Building an Employee Advocate Programme00:28:26 - Long-Term Benefits of Employee Advocates After They Leave00:44:41 - Sticky Notes & Close ----more---- Join The Conversation Find Andy Goram on LinkedIn here Listen to the Podcast on YouTube here Follow the Podcast on Instagram here Follow the Podcast on Twitter here Follow the Podcast on Facebook here Check out the Bizjuicer website here Get a free consultation with Andy here Check out the Bizjuicer blog here Download the podcast here ----more---- Useful Links Follow Kristina Vaneva on LinkedIn here Find Kristina's website here Get Beyond Engagement here Visit Kristina's YouTube Channel here ----more---- Full Episode Transcript Get the full transcript of the episode here

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Sticky From The Inside is the go-to podcast for anyone looking to transform their workplace into a thriving, competition-crushing powerhouse. We’re on a mission to change the fact that 65% of employees worldwide are disengaged from their work—because that’s not just bad for business, it’s a waste of time and talent. Each episode, we bring you dynamic conversations with global experts, thought leaders, and innovative thinkers who share their strategies, stories, and secrets for building a “Stickier Business”—a place where employees are passionate, customers are loyal, and success is the norm. If you’re ready to boost employee engagement, create an unbeatable workplace culture, and lead with impact, tune in and discover how to build a business that people love from the inside out.