The Cultural Balance Sheet: Measuring And Managing Workplace Culture
Can workplace culture be measured as rigorously as financial performance? Christy Pretzinger, founder of WG Content and author of The Cultural Balance Sheet, says yes! In this episode, we explore how her framework applies financial principles—assets, liabilities, and equity—to workplace culture. Christy shares how leaders can assess, manage, and optimize their culture with the same intent and precision as a balance sheet. We also dive into why kindness is not weakness, how values should guide decisions, and why measuring culture is critical to business success. We explore:How liabilities in workplace culture can be transformed into assetsThe role of leadership in shaping cultural equityWhy engagement isn’t just agreement—it’s about people who careThe hidden costs of employee turnover (and how to reduce them) This conversation is packed with insights to help leaders create thriving, high-performing workplaces. Don't miss it! ----more---- Key Takeaways Culture is measurable, just like finances. Christy applies financial principles to workplace culture, proving that culture isn't just a “soft” concept but something that can be managed with intent and discipline. Kindness is not weakness—it's a leadership strength. Kindness doesn’t mean avoiding tough conversations. It's about clarity, boundaries, and setting people up for success. Turnover has hidden costs—invest in culture to reduce it. Losing employees means losing knowledge, relationships, and productivity. A strong, people-focused culture can minimise that and improve performance. Leaders shape culture through everyday actions. Culture is shaped daily through leadership behaviour, communication, and decision-making. Leaders must be intentional in the pursuit of the culture they need. ----more---- Key Moments The key moments in this episode are: 0:00:10 – Welcome to Sticky From The Inside0:03:36 – Can Culture Be Measured Like a Balance Sheet?0:06:33 – Why Kindness Is a Business Superpower0:10:39 – The Epiphany Behind the Cultural Balance Sheet0:14:36 – Cultural Assets: The Foundation of a Thriving Business0:18:56 – Cultural Liabilities: What’s Holding Your Business Back?0:27:27 – What Is Cultural Equity and Why Does It Matter?0:31:08 – How to Measure and Manage Culture Effectively0:39:37 – The Leadership Role in Shaping Workplace Culture0:42:37 – Three Sticky Notes for Building a Stronger Culture ----more---- Join The Conversation Find Andy Goram on LinkedIn here Listen to the Podcast on YouTube here Follow the Podcast on Instagram here Follow the Podcast on Twitter here Follow the Podcast on Facebook here Check out the Bizjuicer website here Get a free consultation with Andy here Check out the Bizjuicer blog here Download the podcast here ----more---- Useful Links Follow Christy Pretzinger on LinkedIn here Find Christy's website here ----more---- Full Episode Transcript Get the full transcript of the episode here