Unified Business Purpose

Episode Overview Andy speaks to Julian Saipe, former opera singer, entrepreneur, business leader, and now an international executive coach and member of the Forbes Coaches Council about the power, benefits and pitfalls of bringing a unified purpose to a business. Julian talks about his experiences of being an entrepreneur and his purpose journey from the solo "vanity trip" to an involving and inspiring collective approach, as he recalls taking Zafferano, one of London's highly acclaimed food and event management brands, from conception to exit over 15 years. In this conversation, they cover topics like opera (!), singing for the Queen Mum, dreams, humanity, authenticity, employee engagement, the role of straplines, reinventing organisations, purpose as a 100 year project and examine what might be behind a leader's struggle to embrace and make the most of having a unifying purpose driving their business forwards. Plus, Julian leaves behind his 3 Sticky Notes on the virtual walls of the Sticky From The Inside studio, in an attempt to help you successfully think about and develop your own unifying purpose.  A list of useful links and a full transcript of the show can be found lower down in these Show Notes. Join The Conversation Find me on LinkedIn here Follow the Podcast on Instagram here Follow the Podcast on Twitter here Check out the Bizjuicer website here Download the podcast here Useful Links Check out Julian Saipe's website here Follow Julian Saipe on Twitter here Follow Julian Saipe on LinkedIn here Find out more about Hal Gregersen here See and buy "Questions Are The Answer" by Hal Gregersen on Amazon here Follow Frederic Laloux on Twitter here Follow Frederic Laloux on LinkedIn here See and buy "Reinventing Organisations" by Frederic Laloux on Amazon here The Full Podcast Transcript Here's a full transcript of the whole episode, so you can check out what we said in more detail.  It was originally automated, but I've done my best to tidy it up, and I think it's pretty accurate, but if there are errors please accept my apologies :) See the full episode transcript here

Om Podcasten

Sticky From The Inside is the go-to podcast for anyone looking to transform their workplace into a thriving, competition-crushing powerhouse. We’re on a mission to change the fact that 65% of employees worldwide are disengaged from their work—because that’s not just bad for business, it’s a waste of time and talent. Each episode, we bring you dynamic conversations with global experts, thought leaders, and innovative thinkers who share their strategies, stories, and secrets for building a “Stickier Business”—a place where employees are passionate, customers are loyal, and success is the norm. If you’re ready to boost employee engagement, create an unbeatable workplace culture, and lead with impact, tune in and discover how to build a business that people love from the inside out.