Why Is Axiology The Key To Doing Good Business?

Dr. Randy Ross, a renowned expert on axiology, shares profound insights into the impact of values and purpose in organisational life. In an engaging conversation your host, Andy Goram and Dr. Ross explore the concept of axiology, including its beginnings in ancient Greek Philosophy and it's more modern interpretations, as a means to help and guide individuals and organisations in making purpose-driven decisions that are good for the employee, company, community and planet alike. ----more---- Key Takeaways The impact of axiology in business and unlock its potential for success. The secrets to building a business that adds significant value to the community. Workplace cultures that provoke positive change, drive growth and success. Personal and organisational purpose statements that drive motivation and achievement. The principles of creating sustainable value and generosity in business.  ----more---- Key Moments The key moments in this episode are:00:00:10 - Introduction to Sticky from the Inside 00:03:28 - Dr. Randy Ross' Background 00:07:24 - Purpose of Business 00:11:25 - Creating Remarkable Value 00:15:34 - Bridging the Gap 00:15:44 - Axiology and Value Judgments 00:18:29 - The Seven Maxims of Value Creation 00:22:00 - Pursuit of Happiness and Money 00:27:01 - Responsibility and Ownership 00:30:24 - Purpose Statements and Value Judgements 00:44:44 - Sticky Notes of Wisdom00:47:18 - Conclusion and Call to Action  ----more---- Join The Conversation Find Andy Goram on LinkedIn here Follow the Podcast on Instagram here Follow the Podcast on Twitter here Follow the Podcast on Facebook here Check out the Bizjuicer website here Get a free consultation with Andy here Check out the Bizjuicer blog here Download the podcast here ----more---- Useful Links Follow Dr. Randy Ross on LinkedIn here Follow Dr. Randy Ross on Facebook here Follow Dr. Randy Ross on Instagram here Find Dr. Randy Ross on YouTube here Find Dr. Randy Ross's website here ----more---- Full Episode Transcript Get the full transcript of the episode here

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Sticky From The Inside is the go-to podcast for anyone looking to transform their workplace into a thriving, competition-crushing powerhouse. We’re on a mission to change the fact that 65% of employees worldwide are disengaged from their work—because that’s not just bad for business, it’s a waste of time and talent. Each episode, we bring you dynamic conversations with global experts, thought leaders, and innovative thinkers who share their strategies, stories, and secrets for building a “Stickier Business”—a place where employees are passionate, customers are loyal, and success is the norm. If you’re ready to boost employee engagement, create an unbeatable workplace culture, and lead with impact, tune in and discover how to build a business that people love from the inside out.