In part 1 of this Feature, we have Claudia Harvey - Founder of Dig It, a brand that provides protective outdoor wear and protective products for women and families. We discuss: People who supported her; Overview of the brand; Why she started this business; The need for strength, balance, and harmony in life; Partnership with Dragon's Den; Her suggestion to avoid negativity; What is her advice to people like her who are looking for balance. Why it took 10 years to transform; and so much more.
The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.