In part 1 of this Feature, we sit down with Alli Reed, Founder of Stratia, an effective skincare brand for everyone. We discussed the Support she received; Overview of the brand; How she was fascinated by skincare and efficacy; Background in maths and science; How cosmetic companies ignore the biological impact; Her experience while launching Stratia; The challenges; Advice for new entrepreneurs; Realizing the potential of her company; Being independent and having a mentor; and so much more.
The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.